How to Boost Site Speed by Hosting gtag.js Locally
Many of us think website speed is not important. This could be one of our biggest mistakes ever for thinking this way. A second delay on your website means you get fewer page views, dissatisfaction from your customers and loss in terms of conversion of leads.
A fast site speed enables good customer satisfaction and more conversion, so if your website takes a few seconds to load pages, it will have a lasting effect negatively on sales and engagements. You cannot get around this, so, therefore, it is crucial that your website loads very fast and not only getting good ranks from Google but also maximizing profit.
In June 2021, Google started rolling out its Page Experience update which makes it necessary for websites to have a good Core Web Vitals score. As a new factor for Google ranking, your site needs to pass this test to come up top in search results.
It might sound funny, but the Google Analytics script for tracking your Core Web Vitals score may also affect your site speed thereby affecting your score as well if not enhanced for optimal performance. We are happy to introduce a better way to load web pages faster with the updated MonsterInsghts 7.18 website tracking script and the All-in-One SEO plugin integration.
MonsterInsights Faster Loading Script
The updated plugin script by MonsterInsights comes with a Performance addon that loads faster than it used to, even though the old script was fast. This is a great plugin to help you get that high-performance on your site with good Core Web Vitals scores. With this updated plugin, you get new features that enable you to locally host a gtag.js script on your server.
By adding the gtag.js script to your local server, it makes your page load time faster because it limits your site from loading too many external links and resources. Google Analytics is set by default with a two-hour cache time, but by hosting this script locally, you get exclusive access to control cache files. In addition, this performance add-on fetches the latest gtag.js script from Google automatically daily to ensure it is constantly updated.
Figure 1Performance Addon (gtag.js fetch and update)
All-in-One SEO Integration
The announcement by MonsterInisght about their ability to integrate with the All-In-One SEO plugin (AIOSEO) with the newly updated faster loading script is a major feature for website owners. You can now add their focus keywords and TruSEO scores to your Google Analytics data using the new Custom Dimension feature.
By using the new Custom Dimension feature, it will help you see more detailed analytics data broken down based on the TruSEO and focus keywords. This is a great way for you to get more insights into the traffic that comes to your site, which would also help you make great decisions on how to grow and make your business better.
With this AIOSEO plugin, you can set up your site’s SEO in just a few minutes without stress. This plugin also works with many well-known WordPress plugins and social media platforms. It can be connected with Google Search Console and Google AMP, which helps the optimization of SEO on your site and higher ranking on search engine result pages (SERPs).
AIOSEO Features
- RSS Content
- Social Media Integration
- SEO Audit Checklist
- Custom SEO User Roles
- On-Page TruSEO Analysis
- Google News Sitemaps
- Local SEO enhancement
- WooCommerce optimization
This plugin does not just help you rank well on search engines or enhancement your site’s performance, it also helps you get insights such as:
- The focus keywords that bring the most traffic to your site.
- The best-optimized posts that bring the most traffic to your site.
- The posts, that are doing great in terms of traffic, but requires little optimization to improve engagements.
Conclusion
It is very important to get customer satisfaction higher with an amazing user experience to keep leads coming and returning customers happy. By making your site faster with the aforementioned fast loading script and AIOSEO plugin, you stand a better chance of improving your business online with great conversion and amazing profit. Get these tools hooked up on your website today and change the narrative for your business.
