Since the keyword selection is vital, I have put together some tips from my experience with Online consulting.

1. Be Specific:

It is important to be as specific as possible. Generic keywords attract extreme competition so it is very difficult to rank well in the search engines. Hence specific keywords would bring better results. It is not only useful in attracting traffic but also beneficial in attracting high quality traffic. Here's an example for a site selling electronics:

Generic Keyword: Digital Camera

Specific Keyword: Canon PowerShot A530 5MP Digital Camer

2. Put yourself in your audience shoes:

Think of what your audience maybe thinking. Present the most important material upfront whatever it is- price, specifications, manufacturer  etc. Adapt your keywords accordingly. Depending on your budget and scope, you could solicit for feedback from customers, partners, friends and family. 3. Do a regular Competitive analysis.

3. Check out your competition.

How are they doing on your targeted keywords? Or which keywords the websites you consider your competition are targeting? Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas. Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.