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What the Google Patent Filing Means to YOU |
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Contributed by allaboutsearchengine
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Jun 17, 2005 at 02:01 AM |
Google recently filed a patent which delves into intricacies of considering “Web pages” history (not search history) into Search results relevancy and ranking. Danny Wall has done an excellent job in bringing out this patent to normal world’s attention in his blog.
For those who are looking for quick run down on the implications, I have summarized them further in this article.
First, some of the techniques of “fooling” search engines such as “content randomizers” are not going to work. Google is going to find that content has been moved around only.
Second, publishers golden rule that the fresh content matters would be applicable more in future. Following things would count towards freshness
• Pages containing links to your sites will be evaluated for freshness of the content. Thus, one can not have volumes of dummy link farm pages pointing to their site.
• Links to internal pages rather than the homepage would be given more points. This means that the referrer is current with the content being referred.
Third, this is all good news to bloggers, who blog frequently and are directly linked to their articles. I have also discussed the virtues of blogging as means to getting free traffic in my other blog- Improving Conversion.
Fourth, though this seems somewhat difficult to implement to me, is that Google is going to watch click through ratios of the links to your site. But apparently Google will monitor this via its Google toolbar. Come on! all privacy advocates, do I hear you cry? But if true, this is a major blow to all link sellers.
Fifth, if you have plenty of links on your website and they are used frequently as well, then this behavior will be positively rewarded. Good news for frequently used directory services and good content driven websites.
Finally, the question is why are these changes being done? Well, the simple answer is to prevent gaming the system by purchasing bulk links and rewarding good content sites. If somebody is building their business in hopes to trick Google’s PageRank algorithm that rewards number of citations to a website, then the person will have to re-draft her strategy.
What I like most (but only if the predictions come true) is that this will force publishers to become customer focused and cater to their needs. Develop good quality content, provide good link referrals and spend resources on developing pages that are visited. Danny Wall has mentioned this as the key take away. But all we can do at this point is watch and hope for the best as the actual results unfolds.
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Last Updated ( Jul 19, 2005 at 12:20 AM )
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