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Web Design and Search Engine Marketing PDF Print E-mail
Contributed by allaboutsearchengine   
Nov 13, 2006 at 03:30 PM

Internet helps you connect with the existing and potential customers. You can get a website done from lots of people, but it is important to know whether your website is going to earn you more business. Website design and development is not just putting your contact name and services online. Websites have to communicated articulately to humans and search engines simultaneously. IN addition Websites have to integrate with the backend to automate the process end-to-end i.e. From advertising to support.

Search Marketing Friendly CMS PDF Print E-mail
Contributed by Search Guru   
Jun 27, 2005 at 03:03 PM
Based on our projects with clients on Search Engine Optimization(SEO) requirements for websites, our group started researching SEO friendly Content Management Systems (CMS). I would like to take this concept further to Search Marketing friendly CMS in this article.
Last Updated ( Jun 30, 2005 at 11:19 PM )
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Implement Stellar Clickstream Analysis on Your Website PDF Print E-mail
Contributed by Search Guru   
Jun 21, 2005 at 06:17 PM
Clickstream is the sequence of pages and activities that a user takes through a site, as he/she selects one link after another. Clickstreams are also known as clickpaths.
In this article, I will go through three key benefits that one should harness by implementing a good clickstream analysis tool.


Last Updated ( Jul 19, 2005 at 12:20 AM )
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What the Google Patent Filing Means to YOU PDF Print E-mail
Contributed by allaboutsearchengine   
Jun 17, 2005 at 02:01 AM
Google recently filed a patent which delves into intricacies of considering “Web pages” history (not search history) into Search results relevancy and ranking. Danny Wall has done an excellent job in bringing out this patent to normal world’s attention in his blog.


For those who are looking for quick run down on the implications, I have summarized them further in this article.

Last Updated ( Jul 19, 2005 at 12:20 AM )
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Improving Conversion PDF Print E-mail
Contributed by allaboutsearchengine   
Jun 16, 2005 at 05:27 PM
Often times people think- Currently, I get 10,000 visitors daily, 100 end up buying something- that is 1% conversion. So if I could get 20,000 visitors then I would get 100 more new customers daily. Stop there. Wrong. You need to get out of this fallacy before you jump into the next step of generating additional 10,000 visitors, because all visitors (or for that matter customers) are not created equal.
It is often thought that in order to get more conversions you need to get more traffic. Wrong. The first principle is getting the right traffic.

Last Updated ( Jul 08, 2005 at 12:11 PM )
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